 Steve Harrison |
“Strategies to Land Your First (Or Next) National Media Appearance” |
DOWNLOAD AND PRINT THIS HANDOUT
or follow along below...
5 Steps to Getting Major Publicity
- Contact them
- Catch
- Create
- Capitalize
- Create
Step #1: Contact Them
The first question you have to ask yourself is:
______________________________________________________________________________________
Four ways to find names and contact info for media:
- __________________________________________________________________________________
- __________________________________________________________________________________
- __________________________________________________________________________________
- __________________________________________________________________________________
A back door way to get publicity is to contact
Step #2: Catch Them (Their Attention)
Notes on email subject headers:
5 Ways to Shape Your Message to Attract the Media
1. How To
Case History: Elizabeth Lombardo landed her first appearance on The Today Show and has since appeared 13 times. She’s also been on Dr. Oz, CNN, and many other major media outlets.
Lessons: ______________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
2. Show them why they need you NOW
Case History: George Pappadopoulos landed his first appearance on Fox News by offering the media a timely hook.
Lessons: ______________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
3. Tell the media about a
Case History: Connie Bennett got publicity for her book in Time Magazine because she was part of a trend.
4. Warn consumers about a danger
Case History: Jim Vonmeir was booked on CBS Evening News by warning consumer about the danger posed by old septic tank systems.
Lessons: ______________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
5. Tell Your
Case History: How Orrin Hudson got publicity on over 50 local TV shows as well as People Magazine, Good Morning America, The Early Show, CNN and USA Today.
The way you can turn a “no” into a yes is to give them a DIFFERENT idea for a story or angle they can take.
Step #3: Create value for them with you interview or content
Show them you will give them a great interview.
Be willing to talk about things that are not in ______________________________________________.
Focus on their _______________________________________________________________________.
Speak in sound bites.
A great sound bite = short vivid language with an ___________________________________________ .
Step #4: Capitalize
Get your _______________________________________________________________________________ .
Case History: Denise Winston has been quoted or featured in many major media outlets. Notice how she mentions this prominently on the front page of her website.
Lessons: ______________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
A way to turn local publicity into national publicity is to ask for a _________________________________ .
Step #5: Create relationships
Who is one person in your life who opened a door for you?
______________________________________________________________________________________
Lessons: ______________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________